May14

Nike: Fast is Faster commercial featuring Troy

(via Creativity Online)

Wieden + Kennedy Portland pulls off a a football-centered, fast-paced and wonderfully shot ad that centers on the notion that ‘Faster’ is the new ‘Stronger.’ With an all-star cast, including Troy Polamalu, Calvin Johnson, Darrelle Revis, as well as NFL official Mike Carey, directed by Mark Romanek and edited by the Oscar-winning Kirk Baxter, the ad is set in the tunnel of a football stadium. If a football tunnel was white, stylish and beautiful.

Clean, bright cuts abound, with occasional shots of a fast sports car, jet engines and running legs. The voiceover, meanwhile, is just as as resounding, telling you, that despite what the old tale says, “The tortoise never wins.”

1 Comment

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  1. Sandy

    Reply

    Looks like Nike figured out what we already knew. YOU ARE THE BEST!! Fastest, Strongest, all around great!!!

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